Thursday, December 9, 2010

Disneyization


The Disneyization of society depicts the world as increasingly displaying characteristics of the Disney theme parks. ( being not authentic, man-made)

There are 4 aspects of Disneyization, namely-, theming, hybrid consumption, merchandising and performative labour.
  • Theming
clothing institutions or objects in a narrative that is largely unrelated to the institution or object to which it is applied, such as a casino or restaurant with a Wild West narrative;

Different areas of Japan have shows different areas of interests and groups of people. For example, the shinjuku area- it is more of a youth hang-out place
  • Hybrid Consumption
a general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish;

With increasing number of visitors, Japan might altering their culture to suit the demands of the visitors. This will lead to the loss of authenticity of the Japanese culture, it will be mixed with other countries' cultures. This maybe because the Japanese may think that foreigners are of higher standard, and they want to act they way others do.


  • Merchandising

the promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under licence;

In my opinion, Japan's main product would be sushi. Everyone would link Sushi and Japan together! It's part of Japan's culture.

  • Performative Labour

the growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work.

Japan's service is of high standard and has consistency. The japanese are very persistent in service and politeness. This can be seen in daily manners whereby they bow in respect to each other. The japanese are very well mannered and hardworking. In a restaurant, upon arrival, be sure to be greeted warmly and service staff will bow to you. One can defintely feel the difference in level of service in Japan. You will feel very welcome and respected.

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